Sparrow
Web app
After personally experiencing numerous instances of women interested in purchasing cryptocurrency but unsure of where to start, the founder and CTO of a startup approached me to conceptualize a crypto buying experience tailored for women.
Unlike most crypto apps on the market that emphasized time-pressured trading experiences, we designed an app focused on and short and long-term saving as well as gift-giving.
More process details including personas, workflows and wireframes coming soon!
Note: At the time of design, the app was called CryptoMom.
Design system
Using the brand identity created by an outside agency, I developed a design system in Figma to facilitate design and development.
Design
In contrast to the relatively complex idea of crypto, we wanted to ensure that the users felt sure and secure in the choices available to them.
MVP
The web app launched in December 2023 as an MVP with an abbreviated version of the designs with plans to implement features in future updates.
