AT&T Business
Selected projects
As a UX Designer at AT&T Business Marketing, I design experiences that shape the way business customers learn about AT&T’s business product and service offerings.
Collaborating team members:
- – UX Designers
- – Business strategists
- – Product strategists
- – Content writers
- – Site operation managers
- – Information architect
- – A/B Testing and Personalization specialist
- – Development
- – UX Researcher
Marketing Design
Over the course of 8 years, I’ve worked with strategists, site operation managers, content writers, and development, to produce dozens of landing pages seen by hundreds of thousands of visitors each month.
Navigation mega menu
Working with an information architect, we created a mega menu to replace the stepped menu, making it easier for users to see at a glance what they might be looking for.
APBA Stepped Form
I was tasked with creating an intake form that would facilitate the transition of new Advanced Phone for Business customers while reducing the response time for technicians and customer support. The form branched to provide relevant questions based on status as current vs new AT&T customers and their technologies.
Navigation - Pay without Logging In
After finding that one our most searched terms was ‘pay without logging in’, we wanted to give existing customers a more straightforward method to the relevant page.
Because of there were several ‘pay’ experiences and availabilities, depending on the type of customer, I provided options that would make each path readily visible.
Gated Resource Landing Page
As part of an effort to align learn resources with the lead generation team, I was tasked with creating landing page templates for gated resources.
Edge Decision Tree
The strategy team for the recently launched Edge packaging of products wanted a way help potential customers narrow down which options would work best for them. I designed a multi-step decision tree that would result in various recommendations.
